VOCA LABS
Brand. Product. Platform.
A full-stack brand transformation for the only HIPAA-compliant voice platform built ground-up for Revenue Cycle Management - branding, website, product design, development, and GTM delivered in 12 weeks.
100% HIPAA compliance communicated above the fold
12 Weeks Zero to full brand identity, product design, website and GTM
4 Tools → 1 / Consolidated agent workflow into one platform
12 Weeks Zero to full brand identity, product design, website and GTM
100% HIPAA compliance communicated above the fold
4 Tools → 1 / Consolidated agent workflow into one platform
"Agents were switching between 4 different tools just to handle one denied claim every switch cost time and introduced error."
— Discovery Interview, Call Center Operations Lead
Branding, Product Design, Development, GTM
February 2026
The Brief
VocaLabs came to us with zero brand presence. No visual identity. No website. No positioning. The platform was solving a real, expensive problem for healthcare RCM teams but nothing about how it presented itself communicated that. The ask was total: build the brand, build the product, design the site, ship it, and help them go to market. In 12 weeks.
Before We Started
When VocaLabs first came to us, the product existed in a vacuum. There was no logo system, no defined color palette, no typography decisions, no marketing website, and no clear articulation of what made the platform different from the generic dialers RCM teams were already using. The product had real technical depth HIPAA-compliant recording, live AI transcription, zero silent failures but none of that conviction was visible anywhere.
Brand Strategy
We ran a two-week discovery sprint — stakeholder interviews, RCM workflow shadowing, competitive audit of 12 voice platforms, and brand workshops. The central insight: every competitor presented themselves as a generic communication tool. VocaLabs was a compliance infrastructure product. That distinction invisible in the market became the foundation of the entire brand strategy.
We positioned VocaLabs around a concept we called "Zero Tolerance" - a brand built for environments where failure has consequences. Every visual decision, every headline, every product state would need to communicate that this platform was built specifically for the stakes of healthcare. Not adapted. Built.
Brand Identity
The VocaLabs interface had a deceptively complex information problem: three distinct user contexts (idle, initialising, live call), two user roles with fundamentally different jobs, and a compliance layer that needed to be visible without being distracting. Where the recording status lived. We wireframed the agent dialer across all four call states idle, initialising, connected, on-call as a single frame set, so state transitions could be reviewed as a sequence rather than as isolated screens. This surfaced problems early: the original incoming call modal had five actions. The wireframe made it immediately clear that five choices at the moment a call rings is five too many. We cut it to two.
The site was engineered to convert two audiences simultaneously: C-suite healthcare operators evaluating vendors, and RCM billing managers who live in the details. Above the fold the value proposition, unambiguous. As you scroll feature depth, compliance credentials, use-case breakdowns for billing teams and healthcare BPOs. Trust signals (HIPAA badges, uptime commitments, recording methodology) were placed at the exact moments a sceptical buyer needs them, not clustered in a footer.
Before → After (Impact)
Brand Transformation
Before → After
Product Design
The VocaLabs interface had a deceptively complex information problem: three distinct user contexts (idle, initialising, live call), two user roles with fundamentally different jobs, and a compliance layer that needed to be visible without being distracting. Where the recording status lived. We wireframed the agent dialer across all four call states idle, initialising, connected, on-call as a single frame set, so state transitions could be reviewed as a sequence rather than as isolated screens. This surfaced problems early: the original incoming call modal had five actions. The wireframe made it immediately clear that five choices at the moment a call rings is five too many. We cut it to two.
The RCM agent dashboard had one job: make it impossible to miss a critical call event. We designed for scannability colour-coded compliance states, live transcription panels, and call queue prioritisation that lets agents track dozens of simultaneous interactions without cognitive overload.
Every data point was given intentional visual weight. HIPAA flags surface in amber. Recording failures surface in red with instant alerts. Confirmed captures show green. The system is readable at a glance always. The manager view gives supervisors live situational awareness across 400+ agents: who's live, on call, or offline ,sortable, filterable, bulk-importable.
What changed wasn't just how VocaLabs looked. It changed how the team talked about the product, how prospects understood the value proposition in the first 10 seconds, and how the sales conversation started with a website that answered the compliance question before it was asked.
VOCA LABS
Brand. Product. Platform.
A full-stack brand transformation for the only HIPAA-compliant voice platform built ground-up for Revenue Cycle Management - branding, website, product design, development, and GTM delivered in 12 weeks.
100% HIPAA compliance communicated above the fold
12 Weeks Zero to full brand identity, product design, website and GTM
4 Tools → 1 / Consolidated agent workflow into one platform
100% HIPAA compliance communicated above the fold
12 Weeks Zero to full brand identity, product design, website and GTM
4 Tools → 1 / Consolidated agent workflow into one platform
"Agents were switching between 4 different tools just to handle one denied claim every switch cost time and introduced error."
— Discovery Interview, Call Center Operations Lead
Branding, Product Design, Development, GTM
February 2026
The Brief
VocaLabs came to us with zero brand presence. No visual identity. No website. No positioning. The platform was solving a real, expensive problem for healthcare RCM teams but nothing about how it presented itself communicated that. The ask was total: build the brand, build the product, design the site, ship it, and help them go to market. In 12 weeks.
Before We Started
Brand Strategy
We ran a two-week discovery sprint — stakeholder interviews, RCM workflow shadowing, competitive audit of 12 voice platforms, and brand workshops. The central insight: every competitor presented themselves as a generic communication tool. VocaLabs was a compliance infrastructure product. That distinction invisible in the market became the foundation of the entire brand strategy.
Brand Identity
The VocaLabs interface had a deceptively complex information problem: three distinct user contexts (idle, initialising, live call), two user roles with fundamentally different jobs, and a compliance layer that needed to be visible without being distracting. Where the recording status lived. We wireframed the agent dialer across all four call states idle, initialising, connected, on-call as a single frame set, so state transitions could be reviewed as a sequence rather than as isolated screens. This surfaced problems early: the original incoming call modal had five actions. The wireframe made it immediately clear that five choices at the moment a call rings is five too many. We cut it to two.
When VocaLabs first came to us, the product existed in a vacuum. There was no logo system, no defined color palette, no typography decisions, no marketing website, and no clear articulation of what made the platform different from the generic dialers RCM teams were already using. The product had real technical depth HIPAA-compliant recording, live AI transcription, zero silent failures but none of that conviction was visible anywhere.
Website
The VocaLabs interface had a deceptively complex information problem: three distinct user contexts (idle, initialising, live call), two user roles with fundamentally different jobs, and a compliance layer that needed to be visible without being distracting. Where the recording status lived. We wireframed the agent dialer across all four call states idle, initialising, connected, on-call as a single frame set, so state transitions could be reviewed as a sequence rather than as isolated screens. This surfaced problems early: the original incoming call modal had five actions. The wireframe made it immediately clear that five choices at the moment a call rings is five too many. We cut it to two.
Before → After (Impact)
Brand Transformation
Before → After
Development & GTM
The RCM agent dashboard had one job: make it impossible to miss a critical call event. We designed for scannability colour-coded compliance states, live transcription panels, and call queue prioritisation that lets agents track dozens of simultaneous interactions without cognitive overload.
Every data point was given intentional visual weight. HIPAA flags surface in amber. Recording failures surface in red with instant alerts. Confirmed captures show green. The system is readable at a glance always. The manager view gives supervisors live situational awareness across 400+ agents: who's live, on call, or offline ,sortable, filterable, bulk-importable.
We didn't hand off a Figma file. We shipped the product .The site was built from scratch responsive across all breakpoints. The product UI kit was documented with design tokens, component states, and a build guide for the engineering team. GTM deliverables included launch messaging architecture, ICP definition for outbound (Healthcare BPOs, large multi-practice groups, RCM outsourcing firms), a positioning one-pager for sales, and a social launch kit. VocaLabs went from nothing to in-market in 12 weeks.
What changed wasn't just how VocaLabs looked. It changed how the team talked about the product, how prospects understood the value proposition in the first 10 seconds, and how the sales conversation started with a website that answered the compliance question before it was asked.
We positioned VocaLabs around a concept we called "Zero Tolerance" - a brand built for environments where failure has consequences. Every visual decision, every headline, every product state would need to communicate that this platform was built specifically for the stakes of healthcare. Not adapted. Built.
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