Global Biologics
Website Design. CRM
Built a structured multi-page website that translates deep phytomedicine science into a credible, accessible brand for both clinical buyers and end consumers paired with a CRM setup
10+ product SKUs structured into a CMS-managed catalogue across two condition-specific solution pages
2 sub-brand identities - TwaraBio™ and SaSneh™ designed and launched within a unified parent brand system
4-track CRM pipeline configured for clinical partnerships, distribution, strategic alliances, and growth capital
2 sub-brand identities - TwaraBio™ and SaSneh™ designed and launched within a unified parent brand system
10+ product SKUs structured into a CMS-managed catalogue across two condition-specific solution pages
4-track CRM pipeline configured for clinical partnerships, distribution, strategic alliances, and growth capital
"From Soil to Skin: steroid-free herbal topical solutions developed through 20+ years of R&D at Biologic Products Pvt. Ltd."
Herbal Therapeutics · Phytomedicine · Orthopedic · Geriatric Care
Website Design
March 2026
The Brief
BioLogic Products Pvt. Ltd. is a Pune-based science company with over two decades of R&D behind a platform of patented, steroid-free phytomedicines for skin and musculoskeletal care. They had the science. They had the products. What they didn't have was a digital presence that could translate deep biotechnology into a credible, accessible brand for doctors, physiotherapists, caregivers, and patients. The mandate covered two distinct deliverables: a multi-page product website for their flagship brands TwaraBio™ (bed sore care) and SaSneh™ (orthopedic care) and a CRM setup to manage their growing network of clinical partners, distribution leads, and B2B enquiries.
Before We Started
The founders- Dr. Sonali Bhawsar (PhD Microbiology), Mr. Devdatta Bhawsar (Mechanical Engineer & Technologist), and Mr. Siddharth Bhawsar (Biotech Engineer & Investment Banking) came with a clear scientific worldview but no structured brand language. We had to understand both their audiences deeply before designing anything. On one side: clinical buyers doctors, physiotherapists, hospital procurement who needed evidence, condition specificity, and clinical language. On the other: end consumers and caregivers elderly patients, families of bedridden individuals who needed warmth, simplicity, and trust. The site had to serve both without diluting either.
Brand Stratergy
The brand idea we landed on was already sitting in their own tagline: "From Soil to Skin." It captured the entire value chain sustainable agriculture, plant-based R&D, and therapeutic application in four words. We built outward from it. The strategic frame: Science made gentle. Not the cold authority of pharma, not the vague warmth of wellness but a confident middle ground where clinical rigour and botanical heritage coexist.
TwaraBio™ -addressing bed sores, a serious but under-discussed healthcare problem. 700M people globally at risk. 140M+ elderly in India increasingly affected. The brand needed to acknowledge the gravity of the condition while being reassuring for caregivers using it at home or in hospitals. SaSneh™ - orthopedic and musculoskeletal care, condition-specific across 120+ mapped conditions. Positioned as "Because Every Pain is Different and Deserves Different Care" -a direct challenge to the one-size-fits-all generic oil market.
Brand Identity
The visual identity walked the line between clinical credibility and botanical warmth. Clean white space with earthy botanical accent. TwaraBio™ identity: Branding anchored in wound care credibility structured product step protocols (5-step routine), frequency and course indicators, and clear composition callouts. SaSneh™ identity: Warmer, more condition-specific. Product range photography organised by pain zone -Back, Knee, Neck & Cervical, Nerve, Shoulder each with its own SKU identity while staying within a unified system. Product presentation across both brands: Each product card carries name, condition tag, composition note, usage guidance, pack size, and price structured for both clinical quick-scan and consumer discovery.
Before-> After (Impact)
Brand Transformation
Before->After
Website Design
Architecture: Home → Solutions (Bed Sore / Orthopedic) → Product Detail Pages → Founders → Contact Home page opens with "From Soil to Skin" as the hero statement, immediately followed by the four pillars — 20+ Years R&D, Multi Domain Platform, Patent-Driven, Sustainability-Focused. The Challenge vs. Approach section runs in parallel: three chronic problems (skin disease, pollution, chemical dependency) answered by three approach principles (plant-based formulations, ecosystem-compatible tech, herbal steroid-free skincare).
Bed Sore page (TwaraBio™): Opens with the scale of the problem the 700M global risk figure, 10–25% bedridden patient prevalence, and the six at-risk patient profiles. The Gap vs. Need section sets up the product launch. Four products presented with full protocol logic: Cleansing Liquid → Skincare Lotion → Skincare Oil → Dusting Powder. A step-by-step care routine (Steps 1–5), daily frequency, and 14-day initial course structure complete the clinical framing. Orthopedic page (SaSneh™): Opens with the condition burden 1 in 3 affected globally, 20–30% prevalence in India then maps 120+ orthopedic conditions addressed. Six product SKUs at launch: Back Care Oil, Knee Care Oil, Neck & Cervical Care Oil, Nerve Care Oil, Shoulder Care Oil, Oil Care. Each with condition tag, description, composition note, and price (₹448.70 / ₹599).
3-page website (Home, TwaraBio™ Bed Sore, SaSneh™ Orthopedic) with full product catalogue 4 TwaraBio SKUs and 6+ SaSneh SKUs built with a CMS structure allowing the founders to add products without developer support. 2 sub-brand identities TwaraBio™ and SaSneh™ designed within a unified parent brand system, each with distinct clinical positioning and product presentation logic.
Global Biologics
Website Design. CRM
Built a structured multi-page website that translates deep phytomedicine science into a credible, accessible brand for both clinical buyers and end consumers paired with a CRM setup
10+ product SKUs structured into a CMS-managed catalogue across two condition-specific solution pages
2 sub-brand identities - TwaraBio™ and SaSneh™ designed and launched within a unified parent brand system
4-track CRM pipeline configured for clinical partnerships, distribution, strategic alliances, and growth capital
10+ product SKUs structured into a CMS-managed catalogue across two condition-specific solution pages
2 sub-brand identities - TwaraBio™ and SaSneh™ designed and launched within a unified parent brand system
4-track CRM pipeline configured for clinical partnerships, distribution, strategic alliances, and growth capital
"From Soil to Skin: steroid-free herbal topical solutions developed through 20+ years of R&D at Biologic Products Pvt. Ltd."
Herbal Therapeutics · Phytomedicine · Orthopedic · Geriatric Care
Website Design
March 2026
The Brief
BioLogic Products Pvt. Ltd. is a Pune-based science company with over two decades of R&D behind a platform of patented, steroid-free phytomedicines for skin and musculoskeletal care. They had the science. They had the products. What they didn't have was a digital presence that could translate deep biotechnology into a credible, accessible brand for doctors, physiotherapists, caregivers, and patients. The mandate covered two distinct deliverables: a multi-page product website for their flagship brands TwaraBio™ (bed sore care) and SaSneh™ (orthopedic care) and a CRM setup to manage their growing network of clinical partners, distribution leads, and B2B enquiries.
Before We Started
Brand Stratergy
The brand idea we landed on was already sitting in their own tagline: "From Soil to Skin." It captured the entire value chain sustainable agriculture, plant-based R&D, and therapeutic application in four words. We built outward from it. The strategic frame: Science made gentle. Not the cold authority of pharma, not the vague warmth of wellness but a confident middle ground where clinical rigour and botanical heritage coexist.
Brand Identity
The founders- Dr. Sonali Bhawsar (PhD Microbiology), Mr. Devdatta Bhawsar (Mechanical Engineer & Technologist), and Mr. Siddharth Bhawsar (Biotech Engineer & Investment Banking) came with a clear scientific worldview but no structured brand language. We had to understand both their audiences deeply before designing anything. On one side: clinical buyers doctors, physiotherapists, hospital procurement who needed evidence, condition specificity, and clinical language. On the other: end consumers and caregivers elderly patients, families of bedridden individuals who needed warmth, simplicity, and trust. The site had to serve both without diluting either.
Website
The visual identity walked the line between clinical credibility and botanical warmth. Clean white space with earthy botanical accent. TwaraBio™ identity: Branding anchored in wound care credibility structured product step protocols (5-step routine), frequency and course indicators, and clear composition callouts. SaSneh™ identity: Warmer, more condition-specific. Product range photography organised by pain zone -Back, Knee, Neck & Cervical, Nerve, Shoulder each with its own SKU identity while staying within a unified system. Product presentation across both brands: Each product card carries name, condition tag, composition note, usage guidance, pack size, and price structured for both clinical quick-scan and consumer discovery.
Before-> After (Impact)
Brand Transformation
Before->After
CRM
Architecture: Home → Solutions (Bed Sore / Orthopedic) → Product Detail Pages → Founders → Contact Home page opens with "From Soil to Skin" as the hero statement, immediately followed by the four pillars — 20+ Years R&D, Multi Domain Platform, Patent-Driven, Sustainability-Focused. The Challenge vs. Approach section runs in parallel: three chronic problems (skin disease, pollution, chemical dependency) answered by three approach principles (plant-based formulations, ecosystem-compatible tech, herbal steroid-free skincare).
Bed Sore page (TwaraBio™): Opens with the scale of the problem the 700M global risk figure, 10–25% bedridden patient prevalence, and the six at-risk patient profiles. The Gap vs. Need section sets up the product launch. Four products presented with full protocol logic: Cleansing Liquid → Skincare Lotion → Skincare Oil → Dusting Powder. A step-by-step care routine (Steps 1–5), daily frequency, and 14-day initial course structure complete the clinical framing. Orthopedic page (SaSneh™): Opens with the condition burden 1 in 3 affected globally, 20–30% prevalence in India then maps 120+ orthopedic conditions addressed. Six product SKUs at launch: Back Care Oil, Knee Care Oil, Neck & Cervical Care Oil, Nerve Care Oil, Shoulder Care Oil, Oil Care. Each with condition tag, description, composition note, and price (₹448.70 / ₹599).
Given BioLogic's B2B sales motion targeting doctors, physiotherapists, hospitals, and distribution networks a lightweight CRM was set up to manage: Clinical partner pipeline -tracking leads from doctors and physiotherapists across stages. Distribution enquiry tracking -geography-tagged leads for regional distribution partnerships. B2B collaboration requests - logging inbound interest across the four partnership tracks.
3-page website (Home, TwaraBio™ Bed Sore, SaSneh™ Orthopedic) with full product catalogue 4 TwaraBio SKUs and 6+ SaSneh SKUs built with a CMS structure allowing the founders to add products without developer support. 2 sub-brand identities TwaraBio™ and SaSneh™ designed within a unified parent brand system, each with distinct clinical positioning and product presentation logic.
TwaraBio™ -addressing bed sores, a serious but under-discussed healthcare problem. 700M people globally at risk. 140M+ elderly in India increasingly affected. The brand needed to acknowledge the gravity of the condition while being reassuring for caregivers using it at home or in hospitals. SaSneh™ - orthopedic and musculoskeletal care, condition-specific across 120+ mapped conditions. Positioned as "Because Every Pain is Different and Deserves Different Care" -a direct challenge to the one-size-fits-all generic oil market.
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