Why do you think the credibility of Indian Manufacturing Companies isquestioned these days? 

It is not because of low quality or the lack of resources. But because of little to no attention to their online presence. 

For decades, Indian Manufacturers have been working with precision. Ranking 5th in the world for its growing manufacturing, India has shown its growth in the manufacturing sector throughout the years. They invest in skilled teams, quality production, and certifications that are internationally respected. However, those companies end up losing great opportunities even before they are given a chance to show their capabilities. The lack of digital presence and credibility is the reason. 

Our expectations from the Indian manufacturing sector are high, but overseas,they do not get recognition.

What Matters to the Buyers Today: 

In today’s market, buyers always look for a verified and trustworthy supplier. 

They research. Find out which supplier is Original Equipment Manufacturer (OEM) certified. 

Before reaching out to a supplier company, the buyers look for the company’s website to verify its capabilities, certifications, and manufacturing standards. If the information they are looking for is unavailable, difficult to find, or outdated, the buyers would reject the company without hesitation. They would not care about the capabilities of the company or its manufacturing. 

No matter how old the company is, today’s buyers would only reach out to a supplier who has an online presence, is certified, and truly cares about the company’s future. 

Why Online Presence Matters More Than Anything: 

Online presence, as we think of it, is not just a marketing asset but an approach to gain a strong sense of identity. It has the power to build communities. Having an online presence, one can develop trust among the people. 

A modern and well-structured website can help grow a business’s credibility. It helps the buyers to understand the company, analyze its manufacturing, verify certifications, and know its credibility. 

Manufacturing opportunities have been growing continuously. Initiatives like China+1, Production-Linked Incentive (PLI) scheme, and Make In India is making the online presence and visibility the top priority for manufacturing companies. 

What Happens When Verification Fails: 

A buyer, when finds no verified certifications, moves on. Does not think twice. This is what causes the main problem for the manufacturers. They end up staying unknown to the fact that they have been rejected. 

If a company does not understand the real reason for its lack of clients, itschances of falling back on the ground gets higher. 

Consequences of an Outdated or a Missing Website: 

1. The buyers assume that the company is inactive, or unreliable. 

2. Internationally, the buyers would not trust Indian companies without proper verified certifications and skip over it. 

3. Genuine certifications may go unnoticed if the website seems old or outdated. 

4. Years of hard work and excellence in the manufacturing industry stays hidden because of an outdated and missing digital website. 

5. Competitors who are weak, or not credible enough would get ahead only because of a good and well-structured website. 

This is What a Trustworthy Website Should always include: 

A website should not just exist for its own sake. A modern website buildsidentity, which a company carries throughout its journey. A buyer does not just think about a company’s resources, but also looks at its passion – its reliability.  

• A trustworthy website should always include a clear proof of certifications such as ISO, CE, BIS, and OEM. 

• Real photos of the machinery, manufacturing site, and production process. 

• Information regarding previous projects, and industries worked with. 

• Specific details written about the products through which the buyer would have a clear idea about the actual work of the company. 

• And lastly and most importantly, the contact details, to make it easier for the buyer to reach out. 

Not having any one of these can creates a gap between the Buyer and the Company. 

Closing the Gap with Patang: 

Patang Labs are here to close that gap between the Buyer and the Company. 

Here, we help our Indian Manufacturers create their own identity online. Our approach is rooted in listening, problem-solving, and making your products easier to find. With a skilled team, we aim to make your presence on the internet feel alive and trustworthy. 

Questions? 

Q: Is having an IndiaMart listing enough without our own website? 

No. IndiaMart listing is a great marketplace for your discovery, but it is not enough to gain identity. On IndiaMart, every competitor looks the same, with the same purpose. A buyer will always look to your website to find the necessary information, such as certifications, your process, and proof of your credibility. 

Q: Through a good website, will I be able to get international clients as well?

Yes. A strong website can help you get international clients. A professional website with certifications, detailed product information, and a genuine passion for business has more chances of getting recognised internationally. 

Q: We’ve been doing business for 20+ years. Do we still need a website? 

Online presence matters as much as experience does in today’s world. Having been in the industry for years cannot be the only source of gaining the trust of a buyer. An impressive website stating every detail gets more attention. Without it, a 20-year-old company can look less established than a 1-year-old competitor with a strong website.